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Sony

Sony

Sony

Sony Mobile Communications Inc. (formerly Sony Ericsson) is a multinational mobile phone manufacturing company headquartered in Tokyo, Japan and a wholly owned subsidiary of Sony Corporation.

In 2001, Sony entered into a joint venture with Swedish telecommunications company Ericsson, forming Sony Ericsson. Sony Ericsson distinguished itself with multimedia-capable mobile phones, which included features such as cameras. Despite their innovations, SMC faced intense competition from Apple's iPhone, released in 2007. From 2008 to 2010, amid a global recession, SMC slashed its workforce by several thousand. Sony acquired Ericsson's share of the venture in 2012 for over US$1 billion.In 2009, SMC was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).By 2010, its market share had fallen to sixth place.


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Sony Xperia XA 4G 32GB Gold

£208.00
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